2011-01-23 03:25:27the fun theory

Just for fun, but maybe not.
2011-01-23 05:35:36


Thanks for the link, Riccardo!

Now, the question is: what fun activity can we come up with which will help to bring CO2-emissions down (and quickly)?

2011-01-23 07:52:34Those videos are classic!
John Cook

I love the concept. Changing people's behavior (for the better) is devilishly difficult so using fun to have significant impact is wonderful.

At a climate panel, a cognitive scientist said one way to have an impact in the climate debate is do what SkS is doing - "make it cool". Ideas like the SkS iPhone app are a good step in this direction.