2010-10-12 02:51:57The 10:10 exploding people ad


In his latest podcast, Dan Moutal discusses the 10:10 climate change video campaign ad. I hadn't seen it, so I looked it up:



Now, as much as I like myself some gory movies, Monty Python, and exploding people, what the hell were they thinking when they made this?!


This seems to be an epic PR fail.

2010-10-12 07:50:49What were they thinking
John Cook

What gets me is not just how they can come up with the idea, but how every step of the way through what must've been an extensive production, didn't somebody say "uh, guys, this is a train wreck waiting to happen!"
2010-10-12 08:20:29


Yes, exactly.

 While I was watching it, for a split second there I actually wondered whether it might have been a scam produced by deniers trying to discredit this campaign. Can't you just picture Monckton doing the evil, plotting mr-Burns finger tap, snickering and going "eeeeexcellent" as the commercial first aired? }|:op


Also, this may be a stretch, but in hindsight, given the copious amounts of blood and guts, what struck me as doubly ironic  is how people have referred to environmentalists as "mellons", i.e. "green on the outside, red on the inside"...


2010-10-12 09:41:40

So was it an example of groupthink, or of no one wanting to point out the elephant dying in the living room?
2010-10-12 10:04:08


Probably better on paper when the writers are trying to explain the joke.


i.e. "It sounded like a good idea at the time...".

2010-10-12 10:08:07


BTW, while looking for more info, I came across this blog:




Not the first time I've seen that one pop up, but note the blogger's name.... how ironic is that?

2010-10-13 01:51:13


On 10/10/10 I couldn't help but think how these people ruined their launch day.

Should have been "Oh, it's 10/10/10, time for 10:10 to get their limelight!"

Instead, it was "Oh, time for everybody to remember the 10:10 filmic fiasco." 

No wonder some people think it was some kind of espionage operation. Nope, it's Napoleon's old saying.