|2011-07-09 17:17:59||Art of persuasion not so simple|
Thought provoking article on persuading people. I found the talk on Aristotle particularly interesting.
The historian in me can't resist saying that Aristotle worked all this out 2350 years ago. In On Rhetoric he argued that there are three controlling factors in persuasion. Logos is the intellectual dimension. He said that as rational beings we like to know (or think) that our beliefs are grounded in reality. But logos alone does not move people to adopt new beliefs or behaviours.And the bit about secularists' views on Christians was interesting too :-)