2011-06-20 22:30:39New report reveals the information needs of the researchers and learners of the future


Something to keep in mind for our readership:

"research-behaviour traits that are commonly associated with younger users – impatience in search and navigation, and zero tolerance for any delay in satisfying their information needs – are now the norm for all age-groups, from younger pupils and undergraduates through to professors."


2011-06-21 09:53:24Interesting and good to keep in mind
John Cook


Newspapers take this approach in how they construct their articles - they put the most important information first, 2nd most important info second, etc. Eg - if someone only reads a snippet, they come away with the most important info.

This is somethign to keep in mind in constructing our blog posts and rebuttals - that we don't "bury the lead" but instead present the most important message up-front.

2011-06-21 10:55:35
Daniel Bailey
Daniel Bailey

This is exactly how pharmaceutical companies construct their sales aids:

  1. Primary selling message in all-caps across the top of the page
  2. 3-point selling message in the middle of the page
  3. Primary selling message repeated at the bottom of the page
  4. Standard sales aid is 8-12 pages, all constructed similarly

Pharma spends millions in market messaging research yearly & knows what works.