2011-05-10 20:08:32Very fundamental advice for climate presentations
John Cook


Courtesy of Scott Mandia:

While we were in DC last February speaking to some communications specialists, one take-away point was that we always need to try to use images/photos that include PEOPLE. For example, if speaking of drought do not just show the parched land, show a farmer looking sad alongside that land. People need to be shown how humans are being affected so that it becomes personal.