A very explicit invitation in large red letters at the end of the process would probably lead to more contracts, something like: "Congratulations, software successfully installed! Click here to purchase a maintenance contract to continue enjoying without worries. As we are aware that for the majority of our customers, field support is essential, we have prepared additional services, namely support through our online portal. To save you valuable time, our team of experienced and qualified IT engineers can take care of your needs to keep SDL Trados software running smoothly. If you would like to know more about SDL Trados product support, please contact us at firstname.lastname@example.org. .