This is an interesting read, to see the many ways deniers reach out to mass media:

http://www.climatescienceinternational.org/index.php?option=com_content&view=article&id=406

Here is their philosophy and processes re letters to the editor:

http://www.climatescienceinternational.org/index.php?option=com_content&view=article&id=420

There are some lessons here for SkS, I think.

I get the impression this is more of a "thinktank" (= PR machine) than a group.