|2011-06-20 22:30:39||New report reveals the information needs of the researchers and learners of the future|
"research-behaviour traits that are commonly associated with younger users – impatience in search and navigation, and zero tolerance for any delay in satisfying their information needs – are now the norm for all age-groups, from younger pupils and undergraduates through to professors."
|2011-06-21 09:53:24||Interesting and good to keep in mind|
Newspapers take this approach in how they construct their articles - they put the most important information first, 2nd most important info second, etc. Eg - if someone only reads a snippet, they come away with the most important info.
This is somethign to keep in mind in constructing our blog posts and rebuttals - that we don't "bury the lead" but instead present the most important message up-front.
This is exactly how pharmaceutical companies construct their sales aids:
Pharma spends millions in market messaging research yearly & knows what works.