|2011-01-20 13:38:38||Climate Communications and Behavior Change: A Guide to Practitioners|
Here's another good source to peruse.
"Drawing on extensive global warming, behavior change, and communications research and practitioner expertise, the Climate Communications and Behavior Change guide distills this information into tools and recommendations that climate leaders can easily apply. It illustrates the challenges with existing communications efforts and provides tips on how to frame and deliver outreach efforts in a way that motivates changes in thinking and behavior. The guide also offers detailed advice and tips on how to frame global warming communications and promote behavior change in ways that resonate with a range of audience segments."