|2011-01-20 14:07:42||Spending more thought and effort on marketing|
Randy Olsen in his book 'Don't be such a scientist' laments how when science organisations publish results or reports, they spend more than 90% of the time/budget on the content and less than 10% on marketing. Consequently, noone ever hears about their results. I'm guilty of the same practice.
So one of my goals for 2011 is to be more "marketing" minded. It's not sufficient for us to just throw up our content onto the blog and wait for the public to come to us. We have to be as creative as possible in thinking of ways to further the impact and make more inroads to the general public. Ways to do this:
|2011-01-21 06:34:32||good ideas|
|It's a good point that getting people to actually read the material is critical. I'm not good at marketing though :-) Generally speaking if we have an important post (like Monckton Myths), I'd suggest getting in touch with some other climate bloggers (CP, Deltoid, ClimateSight, Climate Shifts, Only in it for the Gold, etc.). I'm sure a lot of them would be happy to spread the word.|
|2011-01-31 11:47:29||For marketing, the messsage "9 out of 10 [domain experts] recommend [resource]" can't be beat|
I've said this before, but the more recommendations from domain experts (& groups thereof) that SS can garner, the better. Otherwise people will trust their weatherman's climate communication instead.